The Emergence of B2P Marketing

About 

 

Join us for an in-depth thought leadership conversation on the direction of B2P marketing-what is it, how it’s new, and how it can benefit your marketing efforts. Plus, using your data more efficiently to cut out the clutter and reach decision makers.

Presenters

Andy Johnson

Chief Data Officer at Adstra

Kumar Rathnam

Head of Product, Digital Marketing Solutions at Dun & Bradstreet

Marc Fanelli

SVP Digital Audiences North America & Global Operations at Dun & Bradstreet

Anthony Vargas

Senior Editor at AdExchanger Anthony covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.

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