Tune in for a special B-to-B edition of our year-end trend chat where we look ahead to 2025 and unpack the trends that will change the face of business events in the new year. In this candid video conversation, we’ll dive into the data, sentiment, technology and cultural shifts driving the biggest changes in B-to-B events, and we’ll share dozens of takeaways including:
Practical uses for Al that will amplify attendee engagement
Fresh ways and reasons to leverage incentive events
Smart budget strategies for rising (and plateauing) budgets
Easy tips for making your event accessible to neurodivergent audiences
Thoughtful ways to make events more sustainable
New ideas to shake up how content is delivered at events
Plus some fresh year-end stats
on-Demand webinar
Presenters
Emily Daniels, Senior Producer, Proscenium
Henry Evans, Senior Creative Director, Proscenium
Moderator: Jessica Heasley, Group Editor & Publisher, Event Marketer