— B2B Multi-Channel Marketing
B2B Multi-Channel Marketing That Gets You Leads and Attendees
We use email marketing and event promotion together to reach the right buyers, collect verified leads and fill your webinars and events with real attendees.
Buyers today are on many channels. One message in one place is easy to miss. We reach them in more than one spot, so your brand stays in front of them and they take action.
Key Takeaways.
Connected Services
We offer two connected services: Email Marketing and Event Promotion.
Inbox Reach
Our own SMTP server helps emails reach the inbox.
Triple-Check Process
Leads are validated and we aim for 100% accuracy.
Compliance First
Campaigns follow GDPR, e-Privacy, CCPA, CAN-SPAM and CASL rules.
Flexible Solutions
You can run one service alone or combine both for better results.
Our Multi-Channel Services at a Glance
| Service | What it does | Best for |
|---|---|---|
| Email Marketing | Sends targeted messages straight to your buyers' inboxes | Lead generation and nurturing |
| Event Promotion | Gets the right people to register for and attend your event | Webinars, live and on-demand events |
What is B2B email marketing?
B2B email marketing is sending targeted emails to business buyers to share offers, build trust and generate leads. It lets you communicate directly with your buyers and support long-term customer relationships.
What our email marketing service includes
- A review of your campaign needs and goals
- Campaign planning and scheduling
- Audience targeting based on your requirements
- Lead data preparation and validation
- Email delivery support and inbox placement practices
Benefits of choosing i3 Marketing for email
| Benefit | What it means for you |
|---|---|
| More brand visibility | Help more people see and remember your brand. |
| New and repeat customers | Attract new buyers and maintain relationships with existing ones. |
| Lower effort | Campaign support can help your team save time. |
| Targeted campaigns | Reach buyers in the countries and regions you choose. |
| Personalised content | Tailor messages to different audience segments. |
| Compliance awareness | Plan campaigns with applicable privacy and email rules in mind. |
How our email marketing process works
- Creative planning: prepare email ideas and designs for your audience.
- Audience targeting: identify prospects who match your requirements.
- Data validation: review lead data before campaign delivery.
- Delivery formatting: prepare campaign data in the agreed format.
- Campaign handoff: deliver results and data for follow-up.
What is event promotion?
Event promotion helps you reach the right audience, encourage registrations and increase attendance. It can support live events, on-demand sessions and webinars by connecting your event with people who are interested in the topic.
Why event registration campaigns work
Event registration campaigns give your audience a clear reason to engage with your brand. With focused targeting and coordinated promotion, you can attract relevant registrants and help your team build meaningful follow-up opportunities.
Registration data can also help your marketing and sales teams understand audience interest and plan the next stage of lead nurturing.
What you get with our event promotion service
- Promotion for live events, webinars and on-demand sessions
- Audience targeting based on your event topic and requirements
- Registration-focused campaign planning
- Reminder strategies to encourage attendance
- Support for multilingual and regional campaigns
- Registrant information for sales and marketing follow-up
- Campaign reporting to help assess performance
How we promote your event
- Understand your event: review the topic, schedule and target audience.
- Reach relevant people: plan promotion around your audience criteria.
- Drive registrations: encourage qualified prospects to sign up.
- Encourage attendance: use appropriate reminders and follow-up messaging.
- Support follow-up: organise registration data for your marketing and sales teams.
EMAIL + EVENTS
Build awareness
Register
Encourage sign-ups
Attend
Create sales data
Why Use Email and Events Together?
Email tells people about your event. The event gives people a reason to open your next email. Together they build a loop: more reach, more sign-ups, more data and more sales conversations.
You can also pair these services with our Lead Generation Solutions, such as Content Syndication, Lead Nurturing and Appointment Setups, and with our Database Solutions for clean data.
Why Choose i3 Marketing Solutions?
Own SMTP server. Better deliverability and inbox placement.
Clean data. Validated leads with 100% accuracy focus.
Privacy aware. We follow GDPR, e-Privacy, CCPA, CAN-SPAM and CASL.
Global reach. Geo-targeted campaigns and multi-language event promotion.
Long-term trust. We build lasting partnerships based on trust and value.
Partner friendly. We work with media agencies, publishers and marketing companies.
Frequently Asked Questions.
Find answers to common questions about our multi-channel marketing, email campaigns and event promotion services.
What is multi-channel marketing? +
Multi-channel marketing means reaching buyers on more than one channel, such as email, phone, digital and events, with one joined-up message.
What is B2B email marketing? +
It is the practice of sending targeted emails to business buyers to share offers, build trust and generate leads.
How do you make sure emails reach the inbox? +
We use our own SMTP server, which is built for high deliverability and inbox placement.
Are your email campaigns compliant? +
Our campaigns follow GDPR, e-Privacy, CCPA, CAN-SPAM and CASL regulations.
How do you check email lead quality? +
We call to validate email leads. This helps us reach a 100% qualification rate.
Can you target specific countries? +
Yes. We run geo-targeted campaigns so your message reaches buyers in the regions you choose.
What is event promotion? +
It is the work of getting the right people to register for your event and then attend it.
What kinds of events can you promote? +
We promote live, on-demand and archived webinars and events.
How do you increase event attendance? +
We send automated, gentle reminders and target the right audience by event topic, so more registrants show up.
Can you promote events in other languages? +
Yes. We promote events in multiple languages and native contexts.
Can I use email marketing and event promotion together? +
Yes. Email builds awareness and sign-ups, while events create leads and fresh data. Using both together helps create more sales conversations.
Where is i3 Marketing Solutions based? +
We are based in Pune, Maharashtra, India, and we serve B2B clients around the world.
— Let’s Connect
Ready to Reach More Buyers?
Tell us about your audience and your next campaign or event. We will plan the right mix of email and event promotion to get you leads and attendees.