We maintain a Data Retention Policy that defines the retention periods for personal data based on the purpose for which it was collected, applicable legal requirements, contractual obligations, and client instructions.

As a B2B lead generation provider, we retain business contact data only for as long as it is necessary to support legitimate business activities, deliver contracted services, maintain compliance records, and meet applicable regulatory requirements.

Data Retention Practices:

• Marketing Database Records: B2B contact data is periodically reviewed and validated to ensure it remains accurate, relevant, and necessary for legitimate marketing purposes. Records that are outdated, inaccurate, inactive, or no longer required are removed, anonymized, or suppressed.
• Client Campaign Data: Data provided or generated for client campaigns is retained only for the duration required to deliver the agreed services and any additional period specified in the client agreement. Upon completion of the engagement, data is securely deleted, returned, or processed according to client instructions.
• Lead Engagement Data: Lead interaction records, including campaign engagement history, communication records, and qualification details, are retained only for as long as required for reporting, auditing, dispute resolution, and contractual obligations.
• Suppression and Opt-Out Records: Suppression lists, unsubscribe records, and do-not-contact preferences may be retained for longer periods where necessary to ensure compliance and prevent future unwanted communications.
• Compliance Records: Documentation related to consent, legitimate interest assessments, data processing agreements, supplier due diligence, and compliance activities is retained for the period required to demonstrate regulatory compliance.

Data Review & Deletion:

We conduct periodic reviews of stored data to identify information that is no longer required. Data that has exceeded its retention period is securely deleted, anonymized, or removed from active systems using appropriate technical and organizational measures.

Security & Access Controls:

Access to retained personal data is restricted to authorized personnel based on business need. Data is stored securely and managed in accordance with our information security policies and applicable data protection regulations.